Program project Report (PPR)
The Master of Business Management (M.B.A.) in SRM Institute of Science and Technology – Distance Education Directorate aims to provide professional education in managerial skills. Further it aims to give training in numerous aspects of commercial knowledge to equip the students with conceptual and analytical skills to foster positive attitudes which are essential for their development into competent and effective management professionals or entrepreneurs. It aims to provide a strong foundation in the field of Management along with specialization in Marketing, Finance, Human Resource Management and Business Analytics. The course is meant for students who are passionate about management subjects. In order to achieve these objectives SRM institute of Science and Technology developed a curriculum of M.B.A. to meet these challenges. The M.B.A. course is aimed to provide advanced knowledge in business concentrating on Internal, external and societal changes in the field of Business management and technology. The advancement of business knowledge would contribute positively towards the betterment of the society or to take up consultancy to help business unit’s leverage on better managerial decisions.
MBA Degree Programme is offered to train students with Professional management practices in all the functional areas that are essential for effective sustainable and holistic development of individuals and organisations. It is offered with the following wide array of specializations to help students acquire a market relevant combination of skills and knowledge:
1. MBA (Marketing)
2. MBA (Finance)
3. MBA (Human Resource Management)
4. MBA (Business Analytics)
RELEVANCE OF THE PROGRAMME WITH HEI’S MISSION AND GOALS
One of the fundamental aims of education is providing opportunities for learners at all level. The M.B.A. programme offered at SRM Institute of science and Technology is to attract and build the employable graduates to the people who are not in a position to continue their education in a regular mode by means of more rewarding and inspiring environment thereby fostering freedom, empowerment, creativity and innovation through advanced technology more particularly in Distance mode also. The M.B.A. programme would help them to transform the individual into intellectually competent human resources which could help the upliftment of the nation. The distance mode of education is effective in imparting quality education through flexi- timings.
PROGRAMME EDUCATION OBJECTIVES
M.B.A. programme is designed for students who aspire to become a holistic Business professional, concentrating on functional management expertise. To be a business leaders and managers of the future, the curriculum should concentrate on multi disciplines. The programme aims to impart necessary knowledge, skills and self-confidence to assist in effective and successful management, within constantly changing and highly competitive national and international business environments.
The specific objectives of the programme are as follows:
Graduates will be business leaders and managers with leadership and problem solving skills for global business.
Graduates will drive entrepreneurship initiatives either on their own or within other organizations where they are employed.
Graduates will have innovation skills and drive the businesses through multifaceted skills.
Graduates will provide advancement of conceptual and practical knowledge in the field of business management to contribute to nation building while upholding ethical practices.